Agricultural machinery: In order to cope with the new competition in the rapidly changing market, business model innovation has become more colorful. Based on the core demand of "meeting user and market needs", more and more companies have raised the awareness that "products determine success or failure" to a new level.

In the agricultural machinery industry, the individual characteristics of the agricultural machinery market are becoming more and more obvious. After experiencing extraordinary development after 2004

After the "Golden Decade", since 2014, industrial adjustments and upgrades around product innovation have continued, gradually entering the deep water zone, and becoming more and more unique in the post-industrial era.

The main share of the agricultural machinery market is undergoing large-scale transfer on the two main levels of the traditional public and the emerging niche market, and it has completely entered a transitional period from scale growth to quality growth.

In the new stage of development, where will the industry achieve high-quality growth? The core carrier "product" that meets the needs of users is convincing. In terms of products, one must pay attention to two core elements, one is technology and the other is quality. These are two key indicators recognized by people. What do you think of the relationship between the two?

As we all know, all business activities of an enterprise are based on meeting customer needs, that is, "customer-centric" and "helping customers solve problems." This is the function of the "product".

Quality is the basic guarantee for the functional practicability of the product. Without good quality, a product cannot be regarded as a qualified product. In this sense, good quality is the direct appeal of consumers.

As for technology, it is the sum of the means, methods and skills that people create and develop to meet social needs. It is the expansion and expansion of labor tools, and is a special kind of labor tools. The original technical concept is "proficient". The so-called practice is practice, and skill is technology.

Fundamentally speaking, quality and technology are two key factors in a company's business process. Both are essential. If priorities must be distinguished, quality should be placed in an important position. In other words, if any product is to win consumer recognition, the basic requirement is good quality.

Technology is one of the necessary tools for the survival and development of all enterprises. Technology can be expressed as tangible mechanical equipment, hardware such as tools and equipment, and knowledge software such as intangible processes, methods, rules, etc., as well as information materials, design drawings, etc. The importance of technology lies in self. Obviously, the output and function realization of all products are closely related to technology.

In the domestic agricultural machinery industry, especially in the traditional manufacturing field, severe homogeneity has once become a soft underbelly restricting industrial upgrading. The reason is the similarity in technology. Product homogeneity will not only lead to vicious competition among peers to reduce prices, but also severely weaken the international competitive advantage of the entire industry.

Technological innovation is an indispensable key link in the process of industrialization, and we must make every effort to continuously achieve "breakthroughs" and "different". To achieve the goal of technological innovation, we must not only grasp the commanding heights of the industry and break through the bottleneck of the industry, but also create distinctive technical characteristics, and emphasize the characteristics of breakthrough and leadership.